Sales apps are no longer just for big brands. Recent studies revealed that the use of mobile app and device in sales are experiencing an upward trend.

Surveys also show that 55 percent of small and medium-sized enterprises report that a mobile sales app provides them with an advantage over their competitors. Further studies by Gartner revealed that an app could increase revenue by 41 percent per salesperson.

Factors that contribute to increasing revenue include a higher number of mobile orders, loyalty rewards or vouchers, social referrals, and newsletter signups.

Keep in mind that a mobile sales app usually has a social referral feature, which allows customers to post business links online.

Other than that, sales apps also maximize the user’s lifetime value by offering accessible onboarding opportunities, deep linking, and wisely using push notifications.

Likewise, businesses can also apply growth hacking techniques such as regular ASO updates, localization, and social media optimization to develop a competitive advantage further.

What Tools Do Sales Representatives Need?

Sales representatives must have a great sensibility to listen and understand a customer to achieve loyalty and higher profits. Physical tools like portable computers, smartphones, business cards, media kits, product catalogs, and price lists can help sales representatives in their trade.

Besides physical equipment, software tools such as database and sales apps also help reps monitor their sales and develop projections.

Also, database programs are essential in storing contact information of customers. Additional tools that a sales rep may need include a phone script and point-of-sale software.

What Is Mobile Sales Force Automation?

Mobile sales force automation is a feature on sales apps that provide the sales department with information and tools they need to work remotely via smartphones or tablets.

A mobile sales force automates the process of orders, inventory monitoring, and easy access to client data, therefore, making teams more productive anywhere other than the office.

Likewise, mobile sales force automation also enables managers to mobilize their resources effectively and ensure no data is lost between meetings with customers.

What Are the Advantages of Mobile Apps in Sales?

Findings revealed that mobile applications are usually 1.5 times faster compared to mobile or desktop websites.

More often than not, mobile apps store data locally on the device, to easily fetch them regardless of packet sizes and network speed.

Apart from that, the sales apps you use also becomes the brand ambassador of the business. Every mobile sales application is customized to the company’s branding to ensure that it is uniform with their vision and the inclinations of their customers.

Mobile sales applications also provide interactive builder tools, custom calculators, and relevant insights, which are essential in building an effective business strategy.

Generally, these insights will give business managers an idea of the things that are working and needs changing, allowing them to calibrate their strategies as necessary.

On top of everything else, sales programs also trim down training time in half so sales representatives can concentrate on selling faster and bringing in more revenues to the business.

Published by Admin

I am an international Digital Marketing SEO and content expert, helping brands and publishers grow through search engines. I am Outbrain's former SEO and Content Director and previously worked in the gaming, B2C and B2B industries for more than a decade.